Privacy Policy


Privacy Policy

Effective Date: 09/09/2024

Axerty LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services, including our software and applications (“Services”). This policy also outlines your rights regarding your personal data under the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Brazil’s Lei Geral de Proteção de Dados (LGPD).

Please read this policy carefully. If you do not agree with this policy, please do not use our Services.

1. Information We Collect

We may collect personal information from and about you in a variety of ways, including:

a. Information You Provide Directly

When you interact with our Services, we may collect information that you provide directly to us, including:

  • Personal Identifiable Information (PII): Full name, email address, postal address, telephone number, date of birth, and other similar contact data.
  • Account Information: Username, password, and other authentication details.
  • Billing Information: Payment information, including credit/debit card details and billing addresses (where applicable).

b. Information We Collect Automatically

When you interact with our Services, we may automatically collect certain information through cookies, log files, web beacons, and other tracking technologies, including:

  • Device Information: IP address, browser type, device type, operating system, language preferences, and other technical data.
  • Usage Data: Information about how you use and interact with our Services, including pages or content viewed, click actions, and the time and frequency of your usage.
  • Cookies and Tracking Technologies: We use cookies and other tracking technologies to enhance your experience, analyze site usage, and assist in marketing efforts.

c. Information from Third Parties

We may receive information about you from third parties, such as:

  • Social media networks if you choose to link or log into your account via third-party platforms.
  • Service providers that help us operate our business and Services.

2. How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our Services.
  • Process transactions and manage payments.
  • Improve, personalize, and expand our Services.
  • Communicate with you, including sending notifications, updates, and other essential communications.
  • Perform analytics and understand how users interact with our Services to improve our products and marketing strategies.
  • Detect and prevent fraud, security incidents, and illegal activities.
  • Comply with legal obligations or protect the legal rights and safety of Axerty LLC, our customers, and others.

3. Legal Bases for Processing (GDPR)

For individuals located in the European Economic Area (EEA), we process your personal data in accordance with the GDPR based on one or more of the following legal bases:

  • Consent: When you have given your explicit consent to process your data for specific purposes (e.g., for marketing).
  • Performance of a Contract: When the processing is necessary to fulfill our contractual obligations to you (e.g., to provide you with Services).
  • Legal Obligation: When we are legally required to process your personal data (e.g., for tax compliance or regulatory reporting).
  • Legitimate Interests: When processing is necessary for the purposes of our legitimate interests, provided it does not override your data protection rights.

4. Your Rights and Choices

a. GDPR Rights (For EEA Residents)

If you are located in the EEA, you have the following rights under GDPR:

  • Access: You can request access to the personal data we hold about you.
  • Rectification: You can request correction of inaccurate or incomplete data.
  • Erasure: You can request that we delete your personal data, subject to certain legal exceptions.
  • Restriction of Processing: You can request that we restrict the processing of your personal data under certain circumstances.
  • Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.
  • Objection: You can object to the processing of your personal data based on legitimate interests or for marketing purposes.
  • Withdraw Consent: You can withdraw consent at any time if processing is based on consent.

b. CCPA Rights (For California Residents)

If you are a California resident, you have the following rights under the CCPA:

  • Right to Know: You can request to know what personal data we have collected about you in the past 12 months, including the categories of data, the purpose of collection, and any third-party sharing.
  • Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
  • Right to Opt-Out: You can request that we do not sell your personal data to third parties.
  • Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

c. LGPD Rights (For Brazilian Residents)

If you are a resident of Brazil, you have the following rights under the LGPD:

  • Confirmation of Processing: You have the right to request confirmation of whether we process your personal data.
  • Access: You can request access to the personal data we hold about you.
  • Correction: You can request the correction of inaccurate or incomplete data.
  • Anonymization or Deletion: You can request the anonymization, blocking, or deletion of unnecessary or excessive data.
  • Data Portability: You can request that we transfer your data to another service provider.
  • Revocation of Consent: You can withdraw consent at any time.

d. How to Exercise Your Rights

To exercise your rights, you can contact us at the details provided at the end of this policy. We may require you to verify your identity before processing your request.

5. Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect information about your interaction with our Services, including:

  • Essential Cookies: Necessary for the operation of our Services.
  • Analytics Cookies: Help us understand how users interact with our Services.
  • Advertising Cookies: Used to deliver relevant advertisements and track ad performance.

You can manage your cookie preferences through your browser settings. However, if you disable cookies, some features of our Services may not function properly.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Once we no longer need your personal information, we will securely delete or anonymize it.

7. Data Security

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. However, no data transmission or storage system is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

If you are located outside the United States, your personal information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from those of your country. We take appropriate measures to ensure that your personal data is handled securely in accordance with this Privacy Policy and applicable law.

9. Third-Party Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Third-party companies that assist us in providing and maintaining our Services.
  • Business Transfers: In connection with a merger, sale, or reorganization of our business.
  • Legal Requirements: When required by law, court order, or government regulation.

We do not sell your personal information to third parties.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on our website or sending a notification to you via email. Your continued use of our Services following the posting of any changes constitutes your acceptance of those changes.